About Us & Our Team

We wouldn't be where we are today without its people, past and principles

Our company

Sapphire Spas Limited was established in Bicester by Andy McBride and Keith Ruggles in April 2004, initially to import the fantastic range of Sapphire Spas hot tubs from Australia. The Sapphire range offered a fantastic level of quality and innovative features at a price not seen before in the UK market. The business quickly expanded with new showrooms in key locations.

The growth in the Australian economy led to a significant increase in the strength of the Australian Dollar meaning that the Sapphire Spas product came under increased pricing pressure. In 2009 we therefore added Olympic Spas to our range. These products again represented exceptional value for money and used the American Balboa control systems and Aristech or Lucite acrylics.

In recent years, the hot tub market has become very competitive in the UK with huge numbers of hot tubs being imported, which are not always of the quality that customers expect. In 2011 we were approached by Jacuzzi®, the inventors of the hot tub, to sell genuine Jacuzzi hot tubs. Whilst we were initially concerned about the size of the market for such premium products, we were soon convinced by the quality and innovation throughout the Jacuzzi range. Features such as ClearRay water management and the patented PowerPro jets mean that the higher initial cost is a worthwhile investment for our customers. Their offer of 0% finance also makes their range accessible to customers.

We now operate showrooms in Oxfordshire, Gloucestershire and the West Midlands exclusively selling the Jacuzzi range of hot tubs. We pride ourselves in our ability to offer a high level of service to our customers both at the time of installation and during the time of ownership. We are able to offer service and maintenance for Jacuzzi hot tubs, Olympic Spas and Sapphire Spas in all of the areas that we cover.

Some of the things you can expect from us:

Timely Support

We will respond quickly to your service request to ensure you enjoy as much time as possible in your hot tub.  We are always happy to offer advice and training over the phone.


We are always on the look out for ways to help save you time, money and enjoy maximum pleasure from your hot tub – whether that be a maintenance tip or a new product – we try and test everything so we can speak from experience.

Social Media

Love it or hate it,  social media looks like it is here to stay.  We have a presence across most of the popular social media platforms, so you can read our latest news whilst catching up with what your friends are doing.

Clear Communication

We aim to ensure every point of contact with us is pleasurable.  We try to explain procedures and products without using technical jargon or insulting your intelligence.

Recent Blog Posts

The place to pick up tips, learn how to look after your hot tub and see the latest industry products.

Introducing SwimLife Swim Spas

We are delighted to reveal we have taken the plunge and are now an approved SwimLife™ swim spa retailer. SwimLife™ are a Jacuzzi® owned company, so as you would expect, the quality, features and finish are very impressive. We are expecting...

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